Professional Diploma in Marketing: Online
Who is it for?
This diploma is for those who are moving into mid-level marketing positions or aspire to a career in marketing management. The CIM Online Professional Diploma in Marketing is particularly useful to those wishing to build on previous marketing experience.
Course demo
To discover what it's like, take a look at our course demo.
Price
£3,700 + VAT. This includes registration and 12 months affiliate membership of the CIM, online tuition, 4 core text books, 4 assignments, 5 tuition days and course materials.
Start Date
Programmes start every March, June, September and December. Booking enquiries being taken now!
Overview
To achieve the CIM Online Professional Diploma in Marketing, candidates must undertake the online modules, attend the five tuition days (to practice the skills they have learnt online), and complete four assignments.
It is expected that delegates will spend approximately eight-ten hours per week studying online and reading. There are also four assignments to submit. The entire course is designed to be taken over a nine month period.
Aims and Objectives
The blended online route offers candidates a flexible and effective route of study, combining online and classroom learning.
The skills covered in the online modules are essential to any marketing person, and as such, will prove to be a valuable resource for any organisation looking for a cost-effective way to invest in training in their marketing department.
Benefits
You will:
- Gain the marketing skills you need at an operational level to maximise opportunities for your company
- Achieve an internationally recognised transferable qualification and become an Associate Member of CIM (ACIM)
- Understand how to write, implement and evaluate an effective marketing plan to meet your targets.
Deadlines
For further details please contact our Client Services Team on +44 (0) 1628 427240
Entry Requirements and Assessments
Entry RequirementsThe Academy has its own entry criteria and applicants are assessed on an individual basis. However we recommend that you have at least three years marketing experience, one of which should be at management level or alternatively a good first degree or the Professional Certificate in Marketing in order to apply.
Qualification Modules
Marketing Planning - OPD- The marketing plan in its organisational and wider marketing context
- Marketing Planning and budgeting
- The extended marketing mix and related tools
- Marketing in different contexts
- Information and research for decision-making
- Customer databases
- Marketing Research in context
- Research methodolgies
- Presenting and evaluating information to develop business advantage
- Understanding customer dynamics
- Co-ordinated marketing communications
- Marketing channels
- Relationship management
- Managing people and teams
- Managing marketing projects
- Managing knowledge and delivering marketing research projects
- Developing and implementing marketing plans
- Developing communications and customer service programmes