Professional Certificate in Marketing: Residential
Who is it for?
- Junior marketers who aspire to a career in marketing
- Those moving into marketing from other disciplines
- Those who work in a marketing support role
- Those who want to achieve the Professional Certificate through a practical and guided face-to-face programme delivered at CIM Academy: the home of marketing
Price
£4,995 plus VAT. This price includes all tuition and materials, membership and assignment fees, selected course books and full board accommodation in en suite study bedrooms at our Moor Hall training complex.
Overview
The course comprises four weekday residential sessions of three days each over nine months (twelve days in total). It includes four business based assignments, each of approximately 40 to 50 hours duration.
Aims and Objectives
The Professional Certificate in Marketing is for individuals who wish to learn about the whole spectrum of marketing activity at a hands-on level, and gain a greater understanding of best practice in marketing.
Benefits
Of the qualification:- Learn about the whole spectrum of marketing activity at a hands-on level
- Gain a greater understanding of best practice in marketing
- Gain a professional marketing qualification to help you in career progression
- Guided learning with experienced practitioners
- Intensive sessions where concepts are explored in groups
- Assessment through business based assignments rather than exams, allowing you to focus on the organisation or industry in which you work
- Support from the Academy Team, Course Directors and fellow delegates
Deadlines
Programmes begin in March and September each year. Please contact us for exact start dates.
Entry Requirements and Assessments
The Academy has its own entry criteria and applicants are assessed on an individual basis. However we recommend that you have at least one years business experience experience or have achieved the Introductory Certificate in Marketing/Foundation Certificate in Marketing in order to apply.
Qualification Modules
Marketing FundamentalsBy the end of this module you should be able to:
- Understand the development of marketing and its changing role within a variety of organizations
- Understand the various tools of the marketer and evaluate their strengths and weaknesses
- Recognise the impact achievable through modifying the marketing mix for (re)positioning the product and service offerings
- Understand the importance of planning in the management of the marketing activity
- Develop an awareness and understanding of the technological advances in marketing and the impact of information technology on the marketing mix decisions
- Understand the importance of customers and their behaviour relating to marketing decisions
By the end of this module you should be able to:
- Understand the nature of the marketing environment and its relevance for the organisation and marketing practice.
- Examine the various types of organisation, their objectives and the interface between marketing, internal functions and external influences.
- Recognise the importance of building relationships with relevant stakeholders.
- Identify and interpret the marketing implications of significant changes in an organization's wider environment.
- Understand the complex, dynamic and uncertain nature of the external environment and how it might be best managed in marketing terms.
By the end of this module you should be able to:
- Recognise organisations as open systemsand explain the importance of relationships between the organisation and its suppliers, intermediaries, customers and other key stakeholders in a changing environment
- Explain why it is important for marketers to understand consumer and industrial buying behaviour for marketing decisions
- Explain the elements of the promotional mix and its fit with the marketing planning process
- Explain the advantages and disadvantages of the range of communications tools available to an organisation
- Develop internal and external communications using appropriate tools to suit a variety of target audiences and using an understanding of customer behaviour and customer information
- Select appropriate verbal and non-verbal communications with people inside and outside the organisation
- Demonstrate the importance of customers and customer service and apply customer care principles to create positive relationships with customers in a variety of contexts
By the end of this module you should be able to:
- Collect relevant data from a variety of secondary information sources
- Analyse and interpret written, visual and graphical data
- Devise appropriate visual and graphical means to present marketing data
- Make recommendations based on information obtained from multiple sources
- Evaluate and select media and promotional activities appropriate to the organisation's objectives and status and to its marketing context
- Calculate and justify budgets for marketing mix decisions
- Develop relationships inside and outside the organisation
- Apply planning techniques to a range of marketing tasks and activities
- Undertake basic marketing activities and within an agreed plan and monitor and report on progress
- Gather information for, and evaluate marketing results against, financial and other criteria