Professional Certificate in Marketing: Online
Who is it for?
This Certificate is for those who are in junior marketing positions who aspire to a career in marketing. It is particularly useful to those moving into marketing roles from other backgrounds or for those working on the peripheries of marketing in a support role.
Course demo
To discover what it's like, take a look at our course demo.
Price
£2,600 + VAT. This includes registration and 12 months affiliate membership of the CIM, all online tutorials, course materials, core text books, four assignments and four face to face one-day workshops.
Start Date
New programmes begin every March, June, September and December. Booking enquiries being taken now.
Overview
To achieve the CIM Online Professional Certificate in Marketing, candidates must undertake the online modules, attend the four face to face workshop days held at Moor Hall (to practice the skills they have learnt online), and complete four assignments.
It is expected that delegates will spend approximately eight to ten hours per week studying online and reading. The entire course is designed to be taken over a eight month period.
There are four assignments to complete during the course programme:
- Assignment One: Marketing Fundamentals
- Assignment Two: The Marketing Environment
- Assignment Three: Customer Communications
- Integrative Assignment: Marketing in Practice
Aims and Objectives
The CIM Online Professional Certificate in Marketing provides a thorough and intensive introduction to marketing. The blended online route offers candidates a flexible and guided route of study, combining online and classroom learning.
The skills covered in the 4 online modules are essential to any marketing person.
Benefits
Delegates will:
- Learn about the whole spectrum of marketing activity at a hands-on level
- Gain a greater understanding of best practice in marketing
- Achieve an internationally recognised qualification
Deadlines
Contact Client Services Team on +44 (0) 1628 427240 for registration
Entry Requirements and Assessments
Each applicant is assessed individually, however as a guide you should meet one or more of the following:
- A minimum of one year's business experience, preferably in marketing
- Introductory Certificate in Marketing.
Qualification Modules
Marketing Fundamentals - OPCBy the end of this module you should be able to:
- Understand the development of marketing and its changing role within a variety of organizations
- Understand the various tools of the marketer and evaluate their strengths and weaknesses
- Recognise the impact achievable through modifying the marketing mix for (re)positioning the product and service offerings
- Understand the importance of planning in the management of the marketing activity
- Develop an awareness and understanding of the technological advances in marketing and the impact of information technology on the marketing mix decisions
- Understand the importance of customers and their behaviour relating to marketing decision
By the end of this module you should be able to:
- Understand the nature of the marketing environment and its relevance for the organisation and marketing practice
- Examine the various types of organisation, their objectives and the interface between marketing, internal functions and external influences
- Recognise the importance of building relationships with relevant stakeholders
- Identify and interpret the marketing implications of significant changes in an organization's wider environment
- Understand the complex, dynamic and uncertain nature of the external environment and how it might be best managed in marketing terms
By the end of this module you should be able to:
- Recognise organisations as open systemsand explain the importance of relationships between the organisation and its suppliers, intermediaries, customers and other key stakeholders in a changing environment
- Explain why it is important for marketers to understand consumer and industrial buying behaviour for marketing decisions
- Explain the elements of the promotional mix and its fit with the marketing planning process
- Explain the advantages and disadvantages of the range of communications tools available to an organisation
- Develop internal and external communications using appropriate tools to suit a variety of target audiences and using an understanding of customer behaviour and customer information
- Select appropriate verbal and non-verbal communications with people inside and outside the organisation
- Demonstrate the importance of customers and customer service and apply customer care principles to create positive relationships with customers in a variety of contexts
By the end of this module you should be able to:
- Collect relevant data from a variety of secondary information sources
- Analyse and interpret written, visual and graphical data
- Devise appropriate visual and graphical means to present marketing data
- Make recommendations based on information obtained from multiple sources
- Evaluate and select media and promotional activities appropriate to the organisation's objectives and status and to its marketing context
- Calculate and justify budgets for marketing mix decisions
- Develop relationships inside and outside the organisation
- Apply planning techniques to a range of marketing tasks and activities
- Undertake basic marketing activities and within an agreed plan and monitor and report on progress
- Gather information for, and evaluate marketing results against, financial and other criteria