CAM Diploma in Mobile Marketing
Central London
Mobile is the most widely used media channel globally, with over one billion mobile devices sold each year. The medium is referred to as 'always on and always connected' and provides new ways for organisations and brands to connect with customers across all sectors.
This intensive qualification will provide you with a practical introduction to good practice in mobile marketing. Through practical activities based on theoretical principles you will explore how the mobile channel fits into the communications mix; how to integrate it with your other marketing activities; how to maximise the channel; and how success in mobile marketing can be measured.
Benefits
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Improved thinking, planning and decision making capabilities through your new understanding of the opportunities this channel offers.
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You will design and develop a marketing concept using a mobile application.
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Achieve a recognised marketing qualification.
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Improve yourself and your options for promotion by taking your thinking and knowledge to the next level.
Who is it for?
You may be working in marketing, looking to develop specialist skills in the digital and mobile arenas. You may own your own business and see mobile as an un-tapped opportunity. You may have a team of marketing specialists and want to ensure your mobile knowledge is up to scratch.
What you will learn
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How to refine your thinking and planning abilities by understanding the link between marketing and communications, in both its traditional and digital forms, and key stages in digital development.
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An understanding of the definition, legalities, practicalities and evolution of mobile marketing.
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How to effectively develop, monitor and evaluate a mobile marketing plan, considering both paid and un-paid mobile marketing opportunities.
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Practical ways to apply and integrate marketing opportunities and digital tactics creatively into your existing marketing activities.
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How to design and develop a marketing concept using a mobile application.
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Understand and utilise the latest trends in the mobile marketplace and how these are integrated into your wider marketing environment.
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Assess the reasons why mobile devices are used and the resulting impact on marketing and communications activities.
What you will get
The qualification is awarded by the Chartered Institute of Marketing (CIM). CIM Academy is the CIM's own study centre, so you can expect the best tuition from both academics and real business practitioners. To support you through your studies you'll get 24/7 access to CIMCity, our online learning community. As well as being able to collaborate with other delegates and our Expert Delivery Team, it hosts an extensive range of online tools, templates, podcasts and links to relevant reading that you can use in your workplace as well as in your assignments.
How it's assessed
Three practical business related written assignments – these can be based on a real business requirement or an organisation of your choice.
Course units
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Marketing and Consumer Behaviour (double unit)*.
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Digital Marketing Essentials.
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Principles of Mobile Marketing.
Price and study options
Please note: You will also be required to pay £395 of CIM studying membership and assessment fees but we take care of the administration for you, leaving you to concentrate on your studies.
Blended online (online and face-to-face) - £2005 + VAT
Our most flexible study option, allowing online learning through tutorials at a convenient time and location combined with four intensive (1 day) face-to-face workshops in central London. The price also includes study materials, selected core reading books and workshop days in London or at Moor Hall.
Alternatively, you can sign up to each module separately - prices start from £525 per module.
Groups, teams and tailored programmes
We regularly deliver our qualifications to groups and teams of individuals within organisations, or build a bespoke programme to suit your industry or business needs. Make a no obligation enquiry by emailing team@cim.co.uk or calling +44(0)1628 727250.
* Exemptions - you may be half way there already!
If you are a graduate of the Professional Certificate in Marketing (level 4) or above you do not need to complete the Marketing and Consumer Behaviour unit of this qualification. We will advise you if other exemptions apply.
Please note: If you have a confirmed exemption from the Marketing and Consumer Behaviour module, you will not have to pay the full cost for completing this module. However, an exemption fee of £85 will apply but for your convenience this can be added to the total cost of your booking.