CIM Professional Diploma in Marketing - Residential
Overview
The CIM Professional Diploma in Marketing provides the practical knowledge and skills to plan, implement and measure operational and strategic marketing activities.
This residential programme consists of 8 residential sessions (20 days in total) over a period of 10 months.
This qualification is also available via virtual or online delivery. We can also deliver it for a group or team with our corporate training option.
Who is it for?
This programme is ideal if you are currently, or aspiring to be, a Marketing Manager.
What you will learn
-
The marketing planning process, including how to evaluate and implement it in a range of marketing contexts and environments.
-
How to develop and manage a brand and product portfolio in the context of your organisation's strategy and objectives.
-
To recommend how a marketing function should be structured to deliver competitive advantage and organisational success.
-
To identify the information needs of your organisation, the research required and the resources needed to support it.
Course modules
-
Marketing Planning Process.
-
Delivering Customer Value through Marketing.
-
Managing Marketing.
-
Project Management in Marketing.
Price
£5,975 plus VAT. This includes tuition, 24/7 access to CIMCity, study materials, core reading books and full board accommodation in an en-suite single study bedroom at our Moor Hall training complex.
Please note: You will also be required to pay £520 of CIM studying membership, exemption and assessment fees but we take care of the administration for you, leaving you to concentrate on your studies.
More information?
For more information please view the following documents:
Alternatively, enrol now, request a call from CIM Academy or return to our marketing qualifications page to view alternative study options for this qualification.
Transition arrangements
If you are part way through studying the CIM Professional Diploma in Marketing with another CIM study centre, you can still transfer to study with CIM Academy with the modules passed still counted. Please contact us for more details.