CIM Professional Diploma in Marketing for Business Services and Solutions
Overview
The CIM Professional Diploma in Marketing for Business Services and Solutions is suitable for those operating in the business to business (B2B) environment who are looking to gain practical knowledge and skills to plan, implement and measure operational and strategic marketing activities, within the context of Services and Solutions marketing.
This 12 month programme has been jointly developed by CIM Academy and ITSMA. It consists of a blended online delivery, combining interactive online tutorials with 6 face to face workshop days.
Who is it for?
This marketing qualification, unique to CIM Academy is deal if you are currently, or aspiring to become a B2B marketing manager. It is also suitable for experienced business people wanting to gain a better understanding of marketing management.
What you will learn
Within the context of business services and solutions, you will learn:
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The marketing planning process, including how to evaluate and implement it in a range of marketing contexts and environments
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How to develop and manage a brand and product portfolio in the context of your organisation's strategy and objectives
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To recommend how a marketing function should be structured to deliver competitive advantage and organisational success
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To identify the information needs of your organisation, the research required and the resources needed to support it
Course modules
This qualification consists of five modules:
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Marketing Planning Process
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Delivering Customer Value through Marketing
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Managing Marketing
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Project Management in Marketing
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The Unique Considerations of Marketing Business Services and Solutions
Please note: The last module is available as a stand alone unit for Services and Solutions marketers who already hold the Professional Diploma in Marketing or can demonstrate the required level of industry experience and knowledge. Please contact us for further details.
More information and details of prices
For more information please view
Alternatively, enrol now, request a call from CIM Academy or return to our marketing qualifications page to view alternative qualifications.