Professional Diploma in Marketing - Residential route

Overview

The Professional Diploma in Marketing is for individuals looking to build practical skills in operational marketing management and broaden their strategic perspective. Delegates will need to attend eight residential sessions (20 days in total) over a period of 10 months.

Who is it for?

Marketers responsible for managing the marketing process at an operational level or those moving into a mid-level marketing position.

What you will learn

• Evaluate the role of the marketing planning process and implementation in a range of marketing contexts including organisational strategy, culture and the broader marketing environment
• Develop and manage a brand and product portfolio in the context of the organisation's marketing strategies and objectives
• Recommend how a marketing function should be structured to deliver competitive advantage, marketing and organisational success
• Identify the organisation's information needs, scope of research projects and resource capability to underpin the development of a business case to support marketing projects

Course modules

• Marketing Planning Process
• Delivering Customer Value through Marketing
• Managing Marketing
• Project Management in Marketing

All-inclusive price

More information?

Transition arrangements

If you are part way through studying this qualification on the old syllabus you can still transfer to study with CIM Academy with the modules passed still counted. Please contact us for further details.