Professional Diploma in Marketing - Online
Overview
This qualification is for individuals looking to build practical skills in operational marketing management and broaden their strategic perspective. The programme blends interactive online tutorials with five face-to-face workshops over a period of nine months.
Who is it for?
Marketers responsible for managing the marketing process at an operational level or those moving into a mid-level marketing position.
What you will learn
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Evaluate the role of the marketing planning process and implementation in a range of marketing contexts including organisational strategy, culture and the broader marketing environment
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Develop and manage a brand and product portfolio in the context of the organisation's marketing strategies and objectives
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Recommend how a marketing function should be structured to deliver competitive advantage, marketing and organisational success
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Identify the organisation's information needs, scope of research projects and resource capability to underpin the development of a business case to support marketing projects
Course modules
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Marketing Planning Process
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Delivering Customer Value through Marketing
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Managing Marketing
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Project Management in Marketing
All-inclusive price
The Professional Diploma in Marketing costs £3,700 plus VAT. This price includes student membership, all tuition costs, including workshop days and core text books and assignments.
More information?
Please note: This qualification is also available via:
Residential programmes - intensive, residential sessions of two to three days duration over a number of months
Transition arrangements
If you are part way through studying this CIM qualification on the old syllabus you can transfer to study with CIM Academy with the modules passed still counted. Please contact us for further details.