Professional Certificate in Marketing - Residential route

Overview

The Professional Certificate in Marketing gives you the practical skills and knowledge to devise and execute tactical marketing activities and gain marketing credibility. This is an intensive, residential programme where delegates attend four residential sessions (plus one revision session) over a period of nine months.

Who is it for?

For junior marketers and those working in a marketing support role or who undertake marketing activities as part of their job.

What you will learn

• The function and fundamentals of marketing in some depth – including how to write and execute a marketing plan
• The many different ways of understanding and communicating with customers, and the function these methods serve
• Understand your organisation’s marketing environment, its many constituent parts, and how they work in unison
• Apply practical knowledge – including the collecting and analysing of data, and the establishment of marketing budgets

Course units

• Marketing Essentials
• Assessing the Marketing Environment
• Marketing Information and Research
• Stakeholder Marketing

All-inclusive price

The Professional Certificate in Marketing (residential) costs £4,995 plus VAT. This price includes student membership, all tuition costs, core text books, assignment and exam fees and full board accommodation at our Moor Hall Training Centre.

More information?

Download detailed course guide  (PDF) including start dates. Alternatively, enrol now or request a call from a CIM Academy specialist.

Please note: This qualiification is also available via:

Virtual learning - interact in live tutorials from your home or office

Blended online - a mix of online learning and face to face workshop days

Transition arrangements

If you are part way through studying this qualification on the old syllabus, you can transfer to complete your qualification with CIM Academy with the modules passed still counted. Please contact us for further details.