Diploma in Digital Marketing - Blended Online
Central London
Overview
This digital marketing qualification provides you with the practical skills and knowledge in digital marketing. Topics include Search Engine Optimisation (SEO), Pay Per Click (PPC), online advertising, PR, email, viral and affiliate marketing plus social media.
The unique programme blends interactive online tutorials (accessible from your home or office) with face-to-face workshop days in central London.
Who is it for?
Ideal if you are working in marketing and need an awareness of what is happening in digital marketing.
What you will learn
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To consider and evaluate different planning approaches that influence online activity.
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To discuss key stages in online development.
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To analyse the way the Internet has revolutionised the traditional marketing mix.
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How to apply new digital tactics creatively.
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To measure and monitor an online marketing plan using the latest tools and techniques.
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How to recommend improvements to a digital communications campaign.
Course units
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Marketing and Consumer Behaviour (double unit).
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Digital Marketing Essentials.
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Digital Marketing Planning.
Price
£2,005 plus VAT. This includes tuition for all units, 24/7 access to CIM City and study materials.
Please note: You will also be required to pay £395 of CIM studying membership and assessment fees but we take care of the administration for you, leaving you to concentrate on your studies.
Alternatively, you can sign up to each module separately - prices start from £525 per module.
More information
Alternatively, enrol now, request a call from CIM Academy or return to our digital qualifications page to view your study options.
Exemptions - you may be half way there already!
If you are a graduate of the Professional Certificate in Marketing (level 4) or above you do not need to complete the Marketing and Consumer Behaviour unit of this qualification. Other exemptions may apply – please contact us for more details.
Please note: If you have a confirmed exemption from the Marketing and Consumer Behaviour module, you will not have to pay the full cost for completing this module. However, an exemption fee of £85 will apply but for your convenience this can be added to the total cost of your booking.