Diploma in Digital Campaign Planning - Blended Online
Central London
Overview
This digital marketing qualification covers the essentials of traditional and digital marketing, and goes on to look at how digital marketing campaigns can be planned to make the best of digital communications.
Topics include Search Engine Optimisation (SEO), Pay Per Click (PPC), online advertising, PR, email, viral and affiliate marketing plus social media.
The unique programme blends interactive online tutorials (accessible from your home or office) with face-to-face workshop days in central London.
Who is it for?
Ideal if you are working in marketing who need an awareness of how digital campaigns can be managed to a successful result.
What you will learn
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The links between marketing and communications, in both its traditional and digital forms.
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The key stages in digital development.
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The way the internet has revolutionised the traditional marketing mix.
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How to apply digital tactics creatively.
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Plan and execute digital campaigns.
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Explain how digital communications are controlled or constrained by social acceptability, the law and voluntary constraints.
Course units
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Marketing and Consumer Behaviour (double unit).
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Digital Marketing Essentials.
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Implementing Digital Campaigns.
Price
The price for this programme is £2,005 plus VAT. This includes tuition for all units, 24/7 access to CIM City and study materials.
Please note: You will also be required to pay £395 of CIM studying membership and assessment fees but we take care of the administration for you, leaving you to concentrate on your studies.
Alternatively, you can sign up to each module separately - prices start from £525 per module.
For more information
For more information, please view:
Alternatively, enrol now, request a call from CIM Academy or return to our digital qualifications page to view alternative study options.
Exemptions - you may be half way there already!
If you are a graduate of the Professional Certificate in Marketing (level 4) or above you do not need to complete the Marketing and Consumer Behaviour unit of this qualification.
Please note: If you have a confirmed exemption from the Marketing and Consumer Behaviour module, you will not have to pay the full cost for completing this module. However, an exemption fee of £85 will apply but for your convenience this can be added to the total cost of your booking.
Other exemptions may apply – please contact us for more details.