Prof Cert in Marketing image

 "The practical nature of this qualification means I have been able to immediately apply some of the learned concepts in my working life"

CAM Diploma in Marketing Communications - blended online

Workshops in London

Overview

The CAM Diploma in Marketing Communications provides you an in-depth understanding of the range of communication methods you can use to meet business objectives - from marketing, advertising and Public Relations (PR) to direct marketing and sales promotion.

The programme blends interactive tutorials (accessible from your home or office) with face-to-face workshop days in London.

Who is it for?

Individuals working in, or aspriring to work in, a marketing communications role. Suitable for those working both agency annd client side.

What you will learn

You will learn how to:

  • Develop marketing communications and brand support activities based on your understanding of market and consumer behaviour
  • Demonstrate the skills needed to devise, execute and analyse a PR plan
  • Explain the roles of direct marketing and sales promotion, as well as manage and maintain a marketing database
  • Demonstrate good all-round knowledge of the advertising industry and how good advertising is applied in practice
  • Understand the role of all media (including digital) in effective marketing

Course units

 

This qualification has five units, each with its own assessment method:

  • Marketing and Consumer Behaviour (double unit)
  • Public Relations
  • Direct Marketing and Sales Promotion
  • Advertising
  • Integrated Media

All inclusive pricing

The price for this qualification is £3,600 plus VAT. This includes tuition for all events, 24/7 access to CIMCity and study materials. Please note: Unlike other study centres, it also includes £280 of student membership, £365 CIM assessment fees. And we take care of the administration for you, leaving you to concentrate on your studies.

Alternatively, you can sign up to each module separately. These are priced accordingly.

For more information

View our detailed course guide or course schedule. Alternatively, enrol now,  request a call from CIM Academy.

Exemptions - you may be half way there already!

If you are a graduate of the CIM Professional Certificate (level 4) in Marketing, Professional Diploma in Marketing, Professional Postgraduate Diploma in Marketing or the CAM Diploma in Marketing Communications as you do not need to complete the Marketing & Consumer Behaviour unit of this qualification. Other exemptions may apply – please contact us for further details.

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