CAM Diploma in Digital Marketing - Blended online
Workshops in London
Overview
The CAM Diploma in Digital Marketing provides knowledge on what digital marketing is about - the buzz words, current trends. The qualification covers Search Engine Optimisation, Pay Per Click, online advertising, PR, email, viral and affiliate marketing plus social media.
The programme blends live interactive tutorials (accessible from your home or office) with face-to-face workshop days in London.
Who is it for?
Anyone in marketing who needs an awareness on what is happening in digital marketing
What you will learn
You will learn how to:
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Appraise different planning approaches and marketing environmental factors that influence online marketing activity
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Discuss key stages in online development
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Analyse the way in which the Internet has changed the marketing mix elements and how to employ them creatively in the digital environment
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Apply relevant tools and techniques to measure and monitor an online marketing plan
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Explain the role of the essential elements of digital campaigns and the link between each techniques
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Recommend improvements to a digital communications campaign
Course units
The CAM Diploma in Digital Marketing consists of the following units:
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Digital Marketing Essentials
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Digital Marketing Planning
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Marketing & Consumer Behaviour (double unit)
All inclusive pricing
The price for the CAM Diploma in Digital Marketing is £2,250 plus VAT. This includes tuition for all units, 24/7 access to CIM City and study materials. Please note: Unlike other study centres, it also includes £140 of CIM student membership, £255 CIM assessments. And we take care of the administration for you, leaving you to concentrate on your studies.
Alternatively, you can sign up to each module seperately. These are priced accordingly.
For more information
For more information, please view:
Or enrol now, request a call from CIM Academy.
Exemptions - you may be half way there already!
You are half way there if you are a graduate of the CIM Professional Certificate (level 4) in Marketing, Professional Diploma in Marketing, Professional Postgraduate Diploma in Marketing or the CAM Diploma in Marketing Communications as you do not need to complete the Marketing & Consumer Behaviour unit of this qualification. Other exemptions may apply – please contact us for further details.