CIM Chartered Postgraduate Diploma in Marketing - Overview
Learn how to develop high level marketing strategy that delivers on your corporate objectives
This qualification will show you how to develop a marketing strategy that provides the greatest growth opportunities for your organisation. You will learn how to evaluate the range of strategic marketing options that are available, and select the one that puts the customer and the market at the heart of your business.
The CIM Chartered Postgraduate Diploma in Marketing is the highest level marketing qualification from The Institute. It consists of two stages, and can lead to Chartered Marketer status.
Stage 1
Stage 1 consists of 16 days training at Moor Hall (6 residential sessions) over 10 months. Upon completion you will gain the CIM Professional Postgraduate Diploma in Marketing.
Stage 2
A new component that enables graduates of Stage 1 to progress their qualification to Chartered Marketer status*. It involves a work-based assignment undertaken over 9 months.
Who is it for?
Ideal if you are a marketer currently working at, or aspiring to work at a strategic level. It is also suitable if you are looking to build on knowledge gained at the CIM Professional Diploma level.
What you will learn
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Make the transition into strategic marketing management
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How to work more cross functionally at a senior management level
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How to make a contribution to the organisation's strategy and contribute to board decisions
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Ways of demonstrating leadership and influence
Course modules
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Emerging Themes
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Analysis and Decision
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Marketing Leadership and Planning
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Managing Corporate Reputation
Price
Stage 1 - £6,855 plus VAT
Stage 2 - Please contact us for details
This price includes tuition for the course, assessments, 24/7 access to CIMCity, core reading books, study materials and full board accommodation in an en-suite study bedroom at Moor Hall.
Please note: You will also be required to pay £640 of studying membership and assessments fees but we take care of the administration for you, leaving you to concentrate on your studies.
More information?
For more information, please view the following:
Alternatively, enrol now, request a call from CIM Academy or return to our marketing qualifications page to view alternative marketing programmes.
Transition arrangements
If you are part way through studying the CIM Chartered Postgraduate Diploma in Marketing with another CIM study centre, you can transfer to complete your qualification with CIM Academy. Please contact us for more information.
*Please note: To undertake Stage 2 you must have the relevant experience and have registered on the Chartered CPD programme, logging two consecutive years of Continuing Professional Development (CPD).